Is your Estate Agency too busy to evolve?

The world of Estate Agency can be a busy place with too many things that need doing from posting content and properties on social media, to qualifying portal enquiries, staying in contact with new potential sellers and landlords and letting people know of your successes, to name a few, but what if your software did all that for you?

The world of Estate Agency can be a busy place with too many things that need doing from posting content and properties on social media, to qualifying portal enquiries, staying in contact with new potential sellers and landlords and letting people know of your successes, to name a few, but what if your software did all that for you?

In Feb 2020 Iceberg Digital launched Lifesycle for Estate Agency in the UK with the purpose of finally giving agents access to cutting edge technology that would not only make their lives easier and more structured but bring a whole host of their technology under one roof into one centralised platform and look at the entire Lifecycle of the customer. The take up of Lifesycle was so high that the waiting list to take up the product stretched back over 2 months.

Coronavirus came and we all wondered what impact this would have. But if anything it highlighted to agents more than ever that they needed to evolve, with Christopher Watkin carrying out the now infamous interview with Lifesycle agents at the height of the pandemic, whereby they unanimously said they would rather drop Rightmove and a member of staff before Lifesycle (you can watch that here). Growth of Lifesycle agents has continued unabated and we have continued to increase the capacity in order to bring down waiting times.

With new features being added to Lifesycle at an astounding rate it now boasts over 20 different agent tools inside one platform. Centralising your data and allowing automations and productivity enhancements for your team, the likes of which have never before been possible in our industry. Many agents call out for change, but few are willing to stop long enough to look around and see what is possible.


If you would like to learn more about what could be possible for your Estate or Letting Agency through Lifesycle and why so many people are talking about it, book in for a call with us and we will explain the purpose of the system, how we see the future of Estate Agency and how you can transform your business to a smarter way of working. You can book in for a call by submitting your details here.

Statistics from Lifesycle have thrown up some incredible insights into one of the best places to gather new instructions that most agents probably know about, but are missing out on.

A market appraisal call from a landlord will always remain an exciting moment in the office, especially after your efforts in attracting them to reach out to you. But what does your team ask them on that call? Here are 5 questions to ask when booking in a landlord market appraisal, alongside the usual property and availability information.

Laura Howey and Kelly Jeffrie are the co-founders of award winning estate agency, Love Property, based in North Yorkshire. Rob discovers how Laura and kelly set their company up, the struggles they have been through and how they have a unique process which allows them to sell properties in 30 days.

In estate agency history, pre internet, mobile phones or social media it was common view that if you wanted to expand your market into a different area, you would need to find a branch and have the costs associated in maintaining and staffing it - however, with the use of clever technology, this is now not always the case.