New feature in Lifesycle to supercharge your instant valuations

In this video, Mark Burgess, CEO of Iceberg Digital, explains a new feature in Lifesycle that will automatically try to help push your instant valuations along the road to becoming real valuations without worrying that any of them might fall through the cracks.

In this video, Mark Burgess, CEO of Iceberg Digital, explains a new feature in Lifesycle that will automatically try to help push your instant valuations along the road to becoming real valuations without worrying that any of them might fall through the cracks.

This is a proven process that many of the Lifesycle agents have, up to this point, been carrying out manually, but now you can turn on the automation to work even more efficiently.

This automation will send each instant valuation lead an email titled, ‘Why You Might be Disappointed With Your Instant Valuation?’ In this email is an explanation of why instant valuations can be inaccurate at times as well as a call to action and link to your Social Distancing Valuation. This will help you to convert more instant valuations to market appraisals and allow you to start building relationships with your potential clients sooner.
 
Here is the email we will send to anyone who has completed an instant valuation:
 
'Thank you for taking the time to try our instant valuation tool.
 
This is only a rough guide. It's calculated by a computer generated algorithm using previous sales data, which in most cases is only around 60% accurate. It doesnt take into account any modifications or improvements you may have made to your home.
 
If you are looking for a more accurate valuation, then we recommend you try our "Valuation Plus" which is 80 - 90% accurate. 
 
All you need to do is click the below link giving us a bit more info on your home and then take some photographs. We will then come back to you with an accurate valuation within 24 hours. It's a great option if you are looking to move in the next 12 months.'


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It is impossible for your team to stay on top of every single portal lead that ever comes into your estate or letting agency. Lifesycle automatically qualifies these leads for you and sorts them into the right audiences of those with properties to sell, those that need a mortgage etc but now there is a new function on the dashboard around this too

When someone calls you to book in for a valuation it is very tempting to just get them booked straight into the diary as quickly as possible. But in this article, we look at how much more successful you could be by profiling.

At the start of 2020, Rob Brady, Innovationist at Iceberg Digital, Co-Authored ‘Sales Genius 2’ which became an Amazon #1 Best Seller in ‘Sales and Marketing’ & ‘Sales Techniques’. In the book he wrote about 3 client experiences which helped acquire 36 properties to let, and his 5 values in creating a lifetime client.