The reason your estate agency will fail in the modern world

The reason your estate agency will fail in the modern world

The world is evolving and this means that marketing and customer expectations have also evolved. Marketing is now smarter than ever before and if you fail to understand new methods, or even fail to research them - it is simple, your business won't keep up with those that do. So we’ve decided to write a blog on one of the most popular techniques.

The world is evolving and this means that marketing and customer expectations have also evolved. Marketing is now smarter than ever before and if you fail to understand new methods, or even fail to research them - it is simple, your business won't keep up with those that do. Every month it seems there are new marketing methods to get your head around so we’ve decided to write a blog on one of the most popular techniques.

Lead generation through Social Media – whether or not you’ve heard about it, can have a huge impact on your business and its sales. Whilst it isn’t a new approach to business, it is becoming more popular in Estate & Letting Agency and there are now more modern ways of doing it. Lead generation is smart and without it, you will fall behind competitors. Nobody wants to sit around all day waiting for people to call up for viewings or valuations BUT people do want to walk into work on a dull Monday morning, with a list of hot new leads generated.

Lead nurturing can be connected to your lead generation to allow your systems to track where potential customers are in their cycle, providing them with relevant information at key times, in an automated process. This way you are developing relationships with customers at every stage of the sales funnel, ultimately being with them every step of their journey without even lifting a finger.

Many people give up on leads from instant valuations, social media or the portals after the first or second attempt to contact them but the important thing to remember is that not every visitor to your website is ready to buy at that moment. With a lead nurturing tool, you can build relationships until the point they are ready and your system will alert you in the future if they are looking at your content again.

With a successful content marketing strategy in place, a lead nurturing tool can be effective in delivering relevant and regular content to prospective customers, until they make the final sale. Constantly engaging with customers and sending out educating and entertaining content will increase your brand awareness, keeping it at the front of prospective buyer’s minds, building brand reputation and loyalty.

It can be automated so that it does not disrupt your work schedule and rather than creating work, actually makes your team more efficient by automating tasks and knowing who to call and when.

Lead nurturing explained in 3 easy steps:
Step 1: Someone visits your website. They could be at any stage of the buying process and could have been directed from anywhere i.e social media, google or print.

Step 2: Your system will now remind these potential clients of your business as they browse the web or use social by putting further content in front of them. 

Step 3: You’ll be able to keep these customers engaged and actually see them moving through your sales funnel. Your system will work to convert them over into actually knowing who they are and what they are looking at, allowing you to know who to call and when.

Benefits of lead nurturing:
  • Drive revenue by knowing who to call for more viewings, valuations and instructions.
  • Automate mundane tasks.
  • Accelerate the sales process by giving them the information that they want
  • Nurture customers based on their activity
  • Build up a trustworthy relationship with potential clients

Once you understand how lead nurturing can benefit your business, you’ll be well on your way to increasing the number of customers who actually use you. If you would like to speak to an expert about how Lifesycle does all of this for agents and how it will make your business succeed, then get in touch today and we will be happy to help.

'The Estate Agency Revolution' aims to help estate & letting agency owners revolutionise their business. The industry is set to encounter a period of unpredictability with potential new competitive threats, the book's best selling author argues that agents shouldn't just reopen their businesses but reinvent them.

Calling all Estate Agents -Join our next workshop and find out how to make every Vendor and Landlord love you.

Estate/Letting agents. Reinvent the way you do marketing for new instructions and beat your competitors hands down.

In this video, Mark Burgess, CEO of Iceberg Digital, explains a new feature in Lifesycle that will automatically try to help push your instant valuations along the road to becoming real valuations without worrying that any of them might fall through the cracks.