Most estate agents marketing budget is now spent on digital advertising, blog content and email. When your customer is exposed to advertising such as email, the experience is static and can be irrelevant. This blog will give you some solutions so you can avoid being forgotten and start being relevant.

With so much content available online, not creating content is the equivalent of not having a website. Not only is it an excellent way to generate traffic and convert leads as an estate agent, as everyone else is already doing it, if you're not, youʼre definitely falling behind.

Content does more than just filling up your estate agency blog page or social media account, it builds confidence and trust in your current and future clients. Content marketing is growing every year with no sign of it stopping or slowing down. Here a five reasons why it is vital for your business.

Creating a great customer experience strategy will help you improve customer satisfaction and receive recommendations which will help increase revenues. Here are 4 ways to improve this.

The Covid-19 situation in the UK created a unique set of circumstances never before witnessed in our lifetimes. For around 8 weeks our industry was locked in a room (Facebook), together to discuss ideas and talk about what is and is not needed in our industry.

The Covid 19 lockdown was a new experience for all of us but at Iceberg Digital we have spent years figuring out the best ways to work remotely. With 2 offices on 2 different continents that are in constant contact, we thought we would put together a brief summary of some of our most useful learnings.

Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Wondering why your marketing isn’t working, then read on to find out about some of the most common marketing mistakes businesses make.

Andrew Sharpe from Sure Sales & Lettings has established himself as a master at implementing content marketing. Andrew and Rob Brady discuss their views on the property industry, Andrew's process for creating amazing content along with his structure for doing it and where he feels the industry will go.

In May 2020, Christopher Watkin, a thought leader in Estate Agency, asked for a tour of our innovative Lifesycle Estate Agency marketing software. A few days later, with no input or prompting from us - this 1 minute video appeared on social media with his honest thoughts.

Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left.

Audiences are one of the most powerful tools in Lifesycle, made possible by the centralised data approach of the Lifesycle platform. Find out how this is a new approach to estate agency marketing and allows you to not only create useful data but take action on it in a way never before seen in our industry.

Lots of people have asked us about Facebook remarketing and how to implement it. We decided it was finally time to show you how easy it is and how you can do it in some simple steps.