Regardless of what type of marketing tactics you use, content should be the driving force. As the world has evolved, marketing has too and it is often argued that content marketing is the only marketing left.

Audiences are one of the most powerful tools in Lifesycle, made possible by the centralised data approach of the Lifesycle platform. Find out how this is a new approach to estate agency marketing and allows you to not only create useful data but take action on it in a way never before seen in our industry.

Lots of people have asked us about Facebook remarketing and how to implement it. We decided it was finally time to show you how easy it is and how you can do it in some simple steps.

Mark Burgess at EAX 6, delivered another powerfully, no holds barred presentation on how he sees the Estate Agency industry developing in the 2020's.

Christopher Watkin, Estate Agency thought leader and commentator, conducted an independent interview with some users of Iceberg Digital's Lifesycle Estate Agency marketing software and was astounded by the responses he received...

Calling all Estate Agents -New feature in Lifesycle! Find out by joining our free webinar on how this incredible new function in Lifesycle will change the way you attract people to your business and allow you to get more data whilst providing a great experience.

“Whatever business you think you're in, your actually also in the data business” (Daniel Priestley) In this short clip taken from the EA X Conference in January, Daniel Priestley spoke about how US presidential elections are won and how that creates a new era of modern marketing. So, how does our brand new tool called ‘Forms’ relate to this?

Find out why the trusted call back diary is now one of the biggest things killing traditional estate agency. The call back diary - An essential part of agency since, well, forever! But could this long-standing tool be the main thing killing traditional agency?

In this guide, multi-award winning former agent, Rob Brady tells you how he would use Lifesycle with its SDV (Social Distancing Valuation) Tool to help build a pipeline of future vendors and landlords before meeting them face to face.

When it comes to successful marketing, it’s always the big guys that are used as examples. Endless research highlights the success of Nike, Apple and McDonalds but how can you compete without the time, budget or resources available to them? Which is why we’ve come up with a list of marketing tactics that won’t blow your marketing budget.

Content marketing can be hugely successful for a business when done correctly. But it can quickly become a nightmare of un-quantifiable work if a whole content marketing loop is not in place. In this short video we explain how to make sure you have the whole loop in place for maximum results.

In this video, Mark Burgess, CEO of Iceberg Digital, explains a new feature in Lifesycle that will automatically try to help push your instant valuations along the road to becoming real valuations without worrying that any of them might fall through the cracks.