What Estate Agency can learn from Seth Godin?

According to Seth Godin “Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. But how do you do that if every agent is talking about selling or letting properties?

In his books, Seth makes a distinction between bad marketing and good marketing. Bad marketing is about hype, about interrupting customers, about pressuring to do what you want them to do, about scamming the customer into buying a product they may not need or want.

Good marketing helps customers, good marketing is a positive force in the World. “The other kind of marketing, the effective kind, is about understanding our customer’s world view and desires so we can connect with them”

In this video, Best-selling author of multiple business books, Mark Burgess, talks about why it is no longer good enough for you to just promote standard marketing messages about how you sell and let properties and how you must try and find your secret ingredient.

Ever have that reoccurring feeling in your estate agency business that you are ‘almost there’? Finally, you might just be able to start living the dream - but it always seems to remain just a few steps away no matter how much you increase your revenue? To solve it you need to focus in on one specific metric that most companies don’t focus on.

The world of Estate Agency can be a busy place with too many things that need doing from posting content and properties on social media, to qualifying portal enquiries, staying in contact with new potential sellers and landlords and letting people know of your successes, to name a few, but what if your software did all that for you?

In this 3 minute video, CEO of Iceberg Digital Mark Burgess, gives a brief overview of how Lifesycle helps agents to work smarter.

Google is one of, if not the, most valuable companies on the planet. They have an incredible technology business that stretches around the globe. But what if you could apply their method for building an unstoppable business even to a small one branch estate agency?